Just Footprints
This was a project for a new zero-waste store in Chester. The branding needed to promote natural products and an
eco-friendly lifestyle. I did this through the use of relaxed type and a muted natural colour palette. Obviously barefoot prints had to feature as an illustrative feature.
Brand Personality: Oak
• Primary Logo
• Secondary Logo
• Colour Palette, Typography & Style Guide
• Logo & Business Card Stamps
PRIMARY LOGO
SECONDARY LOGO
WATERMARKS
COLOUR PALETTE
CUSTOM STAMPS
